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One of the inevitable things you will hear at a brainstorming session is something like "there are no bad ideas." Well, guess what? There are plenty of bad ideas. Nazism, for instance. Arena football. Bow ties.
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What well-meaning "keep hope alive" brainstorming aficionados really mean is this: Even bad ideas can lead to good ideas if the idea originators are committed enough to extract the meaning from the "bad." It happens all the time.
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Even diamonds begin as coal.
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The key for aspiring innovators? To find the value in what seems to be a "bad idea" and then use that extracted value as a catalyst for further exploration. The following technique, shows you how to do this. It's a particularly effective method for naysaying, skeptical groups to use. It's also a hoot and a great way to make boring brainstorming sessions come alive.
HOW IT WORKS:
- Bring a challenge, question, or problem to mind.
- Conjure up a really bad idea in response to it.
- Tell another person (or team) about your bad idea.
- The other person (or team) thinks of something redeemable about your bad idea -- and tells you what it is.
- Using this redeemable essence as a catalyst, you brainstorm new ideas, solutions, or possibilities that can actually DO something with.
1 comment:
hry thats good getting bad ideas from good ones...its like touching ur nose from around ur hesd...but its interesting..i'll try it out..
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